Arginine Replacement System: Unlike traditional haircolor, which depletes this vital amino acid from hair, LumiShine replenishes Arginine 100%. The result: hair is instantly restrengthened and breakage is reduced.
Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos, sealing in moisture, softness and unprecedented shine.
Quadramine Complex: Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex, guaranteeing healthier-looking hair after each color service.
Joico Lumishine Permanent Creme Color
Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed!
Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.
IT'S EASY! Three simple steps to brilliant color-consultation, formulation, and application.
ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection-every single time.
IT SMELLS AMAZING! LumiShine is formulated with Joico's exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
Size: 74 ml
Shades Available:
Natural A combination of red, yellow and blue tones that create perfectly balanced, natural blonde and brown results at each level. Can be mixed with other tones to soften or subdue any haircolor result. Can be added to copper/red/violet formulas to achieve balanced gray coverage. Can also be used alone for 100% gray coverage.
Natural Ash Natural base tones combined with a cool ash (green) undertone to counterbalance warmth, while still delivering cool blonde and brunette results. Covers gray naturally.
Natural Violet Natural base tones combined with violet tones, resulting in rich, smoky, cool blondes and brunettes. Covers gray naturally.
Natural Gold Natural base tones combined with warm gold tones for stunning golden blondes and brunettes. Covers gray naturally.
Natural Copper Natural base tones combined with spicy copper tones, resulting in stunning copperblonde and deep copper shades. Covers gray naturally.
Natural Red Violet Natural base tones combined with red (predominate tone) and cool violet (secondary tone), creating a perfect cool red-brown result. Covers gray naturally.
Beige Natural base tones combined with warm beige tones, resulting in soft, caramel-beige blonde and brunette shades. Covers gray naturally.
Violet Vibrant shades with violet tones that do not have a natural base.
Copper Vivid shades designed with pure copper tones that do not have natural bases.
Red Rich shades designed with red tones that do not have natural bases.
Ash Ash (AA) A cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPle Technology infused into each and every shade, you’ll pull off those on-trend "mushroom" hues and leave hair healthy-looking - all in one cool move.
Features & Benefits:
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos
Delivers exceptional color longevity and vibrancy
100% gray coverage
Low-ammonia formula delivers healthy-looking, reliable results
Optimal viscosity for bowl + brush or bottle application
3 Steps to Color Success:
Step 1: Consultation Identify the client's natural level, percentage of gray and desired color result. Consider the hair's history, texture and porosity.
Step 2: Formulation Determine the level of lift, tone and deposit. Select a desired shade to enhance or refine hair's underlying pigment. *** When formulating for gray coverage, select a shade containing "N"atural (.0) in the shade description.
Step 3: Application Mix 1:1 LumiShine color and appropriate volume (%) of developer. Apply using either a bowl and brush or applicator bottle. Process for 35 minutes (or up to 45 minutes for gray coverage and up to 60 minutes for High Lift "XL" shades). *** For optimal results, enhance your color service with the four-step K-PAK Professional Hair Repair System, particularly if your client's hair is compromised prior to coloring.
Joico K-PAK RevitaLuxe Bio-Advanced Restorative TreatmentAfter just one encounter with Joico K-PAK RevitaLuxe Bio-Advanced Restorative Hair Treatment, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application.Size: 50 ml, 150 ml & 480 mlHair Type & Condition: For any hair type/shape/length/texture..
Joico Hydra Splash Hydrating Replenishing Leave InPerfect as a pre blow dry, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.Size: 100 mlHair Type & Condition: To reduce frizzy hairFeatures & Benefits: Boosts softness and shine
Reduces frizz
Won't weigh fine strands..
Joico Color Intensity Pearl Pastel CollectionDiscover a dazzling spectrum of bold, brilliant color with Joico color intensity - intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity?s intermixable formula can be applied straight from the tube, or mix and mingled to your heart?s content for endless creative possibilities. B..
Joico Blonde Life Brightening ConditionerForget those dense, overly heavy moisturizing treatments designed for "bleach blondes." Joico has teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Any bleached, double-processed, or hi..
Joico Moisture Recovery ShampooYou know what it's like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what that's like, too... and it will literally lap up the hydration that Joico Moisture Recovery Shampoo / hair treatment pours into each and every strand. The rich, luxurious formula actually restores smoothness and elasticity to h..
Joico JoiMist Medium Styling and Finishing SprayThe blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes ..
Joico Lumishine Permanent Creme ColorColor so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that..
Joico Moisture Recovery ConditionerFunny how wet hair can be dry; but, it can... especially after daily shampoos that zap locks of much-needed moisture. Fortunately, it only takes a minute for intensely-hydrating Recovery Conditioner hair treatment to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.Size: 50 ml, 250 ml,..
Joico Tint Shot Root Concealers (Blonde)That color appointment is still a few weeks out... but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, Joico master-in-disguise root concealer that keeps grow-out under lock and key. Size: 73 mlHair Type & Condition: For blonde hair with dark or gray rootsFeatures & Benefits: With a flash-dry form..
Joico Hair Shake Finishing TexturizerYou'll know it's radically different the second you shake the bottle: That's when the stainless steel ball was tucked inside (think paint-can genius) begins to work its magic, turning Joico extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, style i..
Joico Blonde Life Lightening Powder... Simply put, your client's blonde, better. Enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener.Size:1.5 oz, 1 LB & 2 LBFeatures & Benefits:
No damaging multiple applications
Reduce breakage
Bypass the hassle of additives
Use with foils or without
Easy to rinse an..
Joico JoiFull Volumizing ConditionerEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy to comb glide power and a unique, lightweight feel, this daily use conditioner nourishes fine strands with a barely there touch.Size: 300 ml & 1 LFeatures & Benefits: Helps s..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.