Only Available for Canadian Professional Beauty Trade
Happy Holidays! Holiday Hours >> Click Here Orders placed after Dec 19, 2024 will be delivered in January 2025 Due to the Canada Post strike, there are certain areas where we will be unable to deliver.
Arginine Replacement System: Unlike traditional haircolor, which depletes this vital amino acid from hair, LumiShine replenishes Arginine 100%. The result: hair is instantly restrengthened and breakage is reduced.
Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos, sealing in moisture, softness and unprecedented shine.
Quadramine Complex: Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex, guaranteeing healthier-looking hair after each color service.
Joico Lumishine Permanent Creme Color
Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed!
Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.
IT'S EASY! Three simple steps to brilliant color-consultation, formulation, and application.
ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection-every single time.
IT SMELLS AMAZING! LumiShine is formulated with Joico's exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
Size: 74 ml
Shades Available:
Natural A combination of red, yellow and blue tones that create perfectly balanced, natural blonde and brown results at each level. Can be mixed with other tones to soften or subdue any haircolor result. Can be added to copper/red/violet formulas to achieve balanced gray coverage. Can also be used alone for 100% gray coverage.
Natural Ash Natural base tones combined with a cool ash (green) undertone to counterbalance warmth, while still delivering cool blonde and brunette results. Covers gray naturally.
Natural Violet Natural base tones combined with violet tones, resulting in rich, smoky, cool blondes and brunettes. Covers gray naturally.
Natural Gold Natural base tones combined with warm gold tones for stunning golden blondes and brunettes. Covers gray naturally.
Natural Copper Natural base tones combined with spicy copper tones, resulting in stunning copperblonde and deep copper shades. Covers gray naturally.
Natural Red Violet Natural base tones combined with red (predominate tone) and cool violet (secondary tone), creating a perfect cool red-brown result. Covers gray naturally.
Beige Natural base tones combined with warm beige tones, resulting in soft, caramel-beige blonde and brunette shades. Covers gray naturally.
Violet Vibrant shades with violet tones that do not have a natural base.
Copper Vivid shades designed with pure copper tones that do not have natural bases.
Red Rich shades designed with red tones that do not have natural bases.
Ash Ash (AA) A cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPle Technology infused into each and every shade, you’ll pull off those on-trend "mushroom" hues and leave hair healthy-looking - all in one cool move.
Features & Benefits:
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos
Delivers exceptional color longevity and vibrancy
100% gray coverage
Low-ammonia formula delivers healthy-looking, reliable results
Optimal viscosity for bowl + brush or bottle application
3 Steps to Color Success:
Step 1: Consultation Identify the client's natural level, percentage of gray and desired color result. Consider the hair's history, texture and porosity.
Step 2: Formulation Determine the level of lift, tone and deposit. Select a desired shade to enhance or refine hair's underlying pigment. *** When formulating for gray coverage, select a shade containing "N"atural (.0) in the shade description.
Step 3: Application Mix 1:1 LumiShine color and appropriate volume (%) of developer. Apply using either a bowl and brush or applicator bottle. Process for 35 minutes (or up to 45 minutes for gray coverage and up to 60 minutes for High Lift "XL" shades). *** For optimal results, enhance your color service with the four-step K-PAK Professional Hair Repair System, particularly if your client's hair is compromised prior to coloring.
Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..
Joico Blonde Life Brightening VeilA multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.Size: 50 ml & 150 ml Features & Benefits:
Detangles
Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure
Helps keep blondes bright..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico Lumishine Permanent Creme ColorColor so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that..
Joico Defy Damage OpenerJoico special offer is here for a limited time only!Size: 1 PackIncludes: 3 x Defy Damage Protective Shampoo (300 ml)
3 x Defy Damage Protective Conditioner (250 ml)
3 x Defy Damage Protective Masque (150 ml)
3 x Defy Damage Sleepover Overnight Treatment (100 ml)
3 x Defy Damage Invincible Frizz Fighting Bond Protector (180 ml)Options Available: 1 Pro Series 1 (150 ml)
1 P..
Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits:
NOW for on- and off-scalp use
Lifts up to 8 levels
Contains K-PAK Keratin..
Joico Hair Shake Finishing TexturizerYou'll know it's radically different the second you shake the bottle: That's when the stainless steel ball was tucked inside (think paint-can genius) begins to work its magic, turning Joico extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, style i..
Joico Vero K-PAK Chrome Demi-Permanent Creme ColorVero K-PAK Chrome is a deposit-only creme haircolor that is formulated with exclusive K-PAK technology. Vero K-PAK Chrome is ammonia-free, deposit-only color with an acidic pH that offers the reconstructive benefits of K-PAK's exclusive Quadramine Complex in a range of high-gloss, intermixable, true tone colors.Size: 60 mlFeatures & Benefits: K-PA..
Joico Moisture Recovery Treatment BalmFive minutes. That's all it takes for this super-hydrating rescue worker deep conditioner to come to the aid of your coif. Joico Moisture Recovery hair Treatment Balm is not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage by up to 80%. No salon... no in..
Joico Blonde Life Brilliant Tone Violet Smoothing FoamLuxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright.Size: 50 ml & 200 mlFeatures & Benefits:
Instantly tones light blonde hair, banishing bra..
Joico Curl Confidence Defining CremeJoico's NEW Curl Confidence Curl Defining Creme is created with Moringa Seed Oil, a rich source of antioxidants, Vitamin A and E, Zinc and Silica.Size: 177 mlHair Type & Condition: Suitable for 2B - 4A Curl TypesFeatures & Benefits:
Defines & enhances natural curl/texture
Reduces frizz and hydrates hair while boosting shine
No sticky or crunchy..
Joico Shampoo And Conditioner Litre Duo (HydraSplash)Joico special offer is here for a limited time only!
*** Pumps are not included!Size: 1 PackIncludes: 1 Shampoo (1 Litre)
1 Conditioner (1 Litre)..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.