West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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  Orders placed after Dec 19, 2024 will be delivered in January 2025
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Alcove



Born in 2022 and based in Montreal, Quebec (Canada), Alcove has been busy formulating and manufacturing top-quality, natural care and styling products for you! Offer you high quality, professional products at a price that won’t break the bank. Not tested on animals, humans work just fine.

If you have any questions or would like more information about the Alcove products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 36 Results
Alcove 3 pc Kit (Daily)

Alcove 3 pc Kit (Daily)

Alcove 3 pc Kit (Daily)Alcove special offer is here for a limited time only! Size: 1 KitIncludes: 1 Daily Shampoo (300 ml) 1 Daily Conditioner (300 ml) 1 Styling Jelly (60 ml)..

Alcove 3 pc Kit (Highlight)

Alcove 3 pc Kit (Highlight)

Alcove 3 pc Kit (Highlight)Alcove special offer is here for a limited time only! Size: 1 KitIncludes: 1 Violet Shampoo (300 ml) 1 Violet Conditioner (300 ml) 1 Thermal Protection Spray (250 ml)..

Alcove 4 pc Kit (Ultimate Curl)

Alcove 4 pc Kit (Ultimate Curl)

Alcove 4 pc Kit (Ultimate Curl)Discover the Ultimate Curl Kit! Featuring Alcove's best-selling Curl Activator in full size, plus samples of their NEW Styling Jelly and other hydrating items for perfect curl separation.Size: 1 KitIncludes: 1 Volumizing Mousse (200 ml) 1 Curl Activator (250 ml) 1 Multitasking Mist (60 ml) 1 Styling Jelly (60 ml) 1 FREE! Alc?ve Beach Bag..

Alcove After Shower Curls Kit

Alcove After Shower Curls Kit

Alcove After Shower Curls KitThis viral curl brush is the perfect addition to your client's routine, especially when used with Alcove's styling essentials. This combo will define their curls and give them that extra bounce they'll love!Size: 1 KitIncludes: 1 Volumizing Mousse (200 ml) 1 Curl Activator (250 ml) 1 FREE! Detangling Brush ..

Alcove Bag Deal

Alcove Bag Deal
(Out of Stock)

Alcove Bag DealAlcove special offer is here for a limited time only! Size: 1 PackIncludes: 1 Hydrating Shampoo (300 ml) 1 Hydrating Conditioner (300 ml) 1 Curl Activator (250 ml) 1 Restructuring Mask (250 ml) 1 Strong Hold Hairspray (210 gr) 1 Alcove Tote Bag ..

Alcove Bundle Up Bag

Alcove Bundle Up Bag

Alcove Bundle Up BagHere's the perfect all-in-one set, ideal for styling on the go and the best way to introduce your clients to Alcove. Plus, there's a QR code inside for a chance to win full-size products!Size: 1 PackIncludes: 1 Volumizing Shampoo (60 ml) 1 Styling Jelly (60 ml) 1 Multitasking Mist (60 ml) ..

Alcove Care On The Go Set

Alcove Care On The Go Set

Alcove Care On The Go SetComplete with all of your "on-the -go" essentials, including a handy travel pouch to keep everything in!Size: 1 KitIncludes: 1 Serum (100 ml) 1 Hydrating Shampoo (60 ml) 1 Restructuring Mask (55 ml) 1 FREE! Alcove Travel Pouch..

Alcove Curl Activator

Alcove Curl Activator

Alcove Curl ActivatorProtection and Hydrating actives. Defines and separates curls while adding volume, texture and shine.Size: 250 mlFeatures & Benefits: Frizz-free formula ideal to support soft, casual waves Effective in high humidity environmentsUsage Instructions: Distribute thoroughly through clean damp hair Scrunch dry for casual curls and waves..

Alcove Daily Conditioner

Alcove Daily Conditioner

Alcove Daily ConditionerProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml, 950 ml & 1 GallonHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type. Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5..

Alcove Daily Shampoo

Alcove Daily Shampoo

Alcove Daily ShampooProtection and Hydration Actives, leave moisture levels perfectly balanced.Size: 300 ml, 950 ml & 1 GallonHair Type & Condition: For natural and colour-treated hairFeatures & Benefits: Promote healthier and ensure longer lasting colour Recommended for everyday use on any hair type. Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow w..

Alcove Dry Shampoo

Alcove Dry Shampoo

Alcove Dry ShampooDelay your wash day! Introducing the all-new Dry Shampoo by Alcove! This perfect addition to their product line will revolutionize your hair care routine!Size: 170 g..

Alcove GWP Deal (Dry Shampoo)

Alcove GWP Deal (Dry Shampoo)

Alcove GWP Deal (Dry Shampoo)Alcove special offer is here for a limited time only! Size: 1 PackIncludes: 5 x Dry Shampoo (210 g) 1 FREE! Dry Shampoo (210 g) 1 FREE! Dry Shampoo Tent Card..

Alcove GWP Deal (Strong Hold Hairspray)

Alcove GWP Deal (Strong Hold Hairspray)

Alcove GWP Deal (Strong Hold Hairspray)Alcove special offer is here for a limited time only! Size: 1 PackIncludes: 5 x Strong Hold Hairspray (210 g) 1 FREE! Strong Hold Hairspray (210 g) 1 FREE! Strong Hold Hairspray Tent Card..

Alcove Heatless Curls Kit

Alcove Heatless Curls Kit

Alcove Heatless Curls KitSay goodbye to heat damage and hello to gorgeous, voluminous curls with Alcove's Heatless Curls Kit!Size: 1 KitIncludes: 1 Volumizing Shampoo (300 ml) 1 Serum (100 ml) 1 FREE Heatless Curls Tool and Satin Bag..

Alcove Heatless Do's Kit

Alcove Heatless Do's Kit

Alcove Heatless Do's KitChallenge alert! Give your clients' hair a break from hot tools with Alcove's heatless styling essentials. Plus, the included QR code will take them straight to video tutorials on Alcove's socials for easy how-to's!Size: 1 KitIncludes: 1 Dry Shampoo (170 g) 1 Styling Cream (60 ml) 1 Styling Jelly (60 ml) ..

Alcove Hydrating Conditioner

Alcove Hydrating Conditioner

Alcove Hydrating ConditionerFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioning Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse ..

Alcove Hydrating Shampoo

Alcove Hydrating Shampoo

Alcove Hydrating ShampooFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioning Usage Instructions: Apply to wet hair. Lather, massage and rinse Follow with Alcove's Hydrating Conditioner ..

Alcove Intro #1 (Complete)

Alcove Intro #1 (Complete)

Alcove Intro #1 (Complete)Alcove special offer is here for a limited time only! Size: 1 PackIncludes: 2 Daily Shampoo (950 ml) 2 Daily Conditioner (950 ml) 2 Hydrating Shampoo (950 ml) 2 Hydrating Conditioner (950 ml) 2 Volumizing Shampoo (950 ml) 2 Volumizing Conditioner (950 ml) 2 Violet Shampoo (950 ml) 2 Violet Conditioner (950 ml) 3 Tent Cards 1 Shelf Talker (1 of each) 6 Daily ..

Alcove Intro #2 (Retail)

Alcove Intro #2 (Retail)

Alcove Intro #2 (Retail)Alcove special offer is here for a limited time only! Size: 1 PackIncludes: 1 Daily Shampoo (950 ml) 1 Daily Conditioner (950 ml) 1 Hydrating Shampoo (950 ml) 1 Hydrating Conditioner (950 ml) 1 Volumizing Shampoo (950 ml) 1 Volumizing Conditioner (950 ml) 1 Violet Shampoo (950 ml) 1 Violet Conditioner (950 ml) 3 Daily Shampoo (300 ml) 3 Daily Conditioner (300 m..

Alcove Intro #3

Alcove Intro #3
(Out of Stock)

Alcove Intro #3Save with this Alcove intro for a limited time only!Size: 1 PackFeatures & Benefits: 1 Daily Shampoo (300 ml) 1 Daily Conditioner (300 ml) 1 Hydrating Shampoo (300 ml) 1 Hydrating Conditioner (300 ml) 1 Violet Shampoo (300 ml) 1 Violet Conditioner (300 ml) 1 Volumizing Shampoo (300 ml) 1 Volumizing Conditioner (300 ml) 1 Restructuring Mask (250 ml) 1 Multitasking Mist (250 ml) 1 Se..

Alcove Molding Paste

Alcove Molding Paste

Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...

Showing 1 - 21 of 36 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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