West Coast Beauty

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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 142 Results
L'Oréal Professionnel Absolut Repair Lipidium Conditioner

L'Oréal Professionnel Absolut Repair Lipidium Conditioner

L'Oréal Professionnel Absolut Repair Lipidium ConditionerHydrates, nourishes and softens very dry and damaged hair. Lipidium Technology gives instant shine, smoothness and softness. It also gives long term benefits of intense repair and strengthening with essential nutrients.Size: 150 ml & 750 mlHair Type & Condition: For very dry, damaged hairFeatures & Benefits: Lightly nourishes, reconstructs..

L'Oréal Professionnel Absolut Repair Lipidium Masque

L'Oréal Professionnel Absolut Repair Lipidium Masque

L'Oréal Professionnel Absolut Repair Lipidium MasqueTargets damaged hair to leave it feeling stronger and much easier to manage. Enriched with Lipids, Ceramides, Lactic Acid and Phyto-Keratin.Size: 200 ml & 500 mlHair Type & Condition: For very damaged hairFeatures & Benefits: Hair looks smoother and softer from root to ends.Usage Instructions: Leave for 3-5 minutes and rinse Rinse hair thorou..

L'Oréal Professionnel Aluminium Foil Roll

L'Oréal Professionnel Aluminium Foil Roll
(Out of Stock)

L'Oréal Professionnel Aluminium Foil RollYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT technology. The three-pa..

L'Oréal Professionnel Black Coloring Cape

L'Oréal Professionnel Black Coloring Cape

L'Oréal Professionnel Black Coloring CapeProfessional Cape made of premium waterproof and chemical/stain resistant material that is both durable and luxurious.Features & Benefits: Premium waterproof and chemical/stain resistant material Durable and luxurious..

L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder

L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder

L'Oréal Professionnel Blond Studio 7 Clay Lightening PowderPerfectly blended lightening. Specialized in air painting trechniques, extreme adherence. Size: 500 gLift: Up to 7 levelsFeatures & Benefits: Low volatility texture Allows to precisely draw the highlights Can also be used for enclosed techniques With added perfume for better smell..

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening Balm

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening Balm

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening BalmHigh performance lightening balm. Lightens up to 8 levels, respects hair fibre, and gently neutralises in one step. Powered by bonder inside and 29% nutritive oil to respect hair from within during the lifting process, while the Purple Dye Complex provides soft neutralisation for an anti-yellow effect. Multi-technique lighten..

L'Oréal Professionnel Blond Studio 9 Multi Techniques

L'Oréal Professionnel Blond Studio 9 Multi Techniques

L'Oréal Professionnel Blond Studio 9 Multi TechniquesThe first LOreal Professionnel lightening powder with specific developers formulated with oil to deliver up to 9 levels of lift. Blond Studio 9 is a perfectly engineered tool to fulfill any blonde desire.Size: 500 gHair Type & Condition: Ideal for extreme transformationFeatures & Benefits: Provides high-performance formula, fast take-off, optim..

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)Blond Studio 9 Oil Developer 20-Volume is oil-enriched to enhance the overall performance of the 9-level lightener. The oil is responsible for boosting the lift and keeping the lightener result predictable. It is our way to achieve up to 9 levels of lift, quicker, with lower volume developers. Size: 1 LVolume: 20 VolumeFeatures & Benefits:..

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)Blond Studio 9 Oil Developer 30-Volume is oil-enriched to enhance the overall performance of the 9-level lightener. The oil is responsible for boosting the lift and keeping the lightener result predictable. It is our way to achieve up to 9 levels of lift, quicker, with lower volume developers. Size: 1 LVolume: 30 VolumeFeatures & Benefits:..

L'Oréal Professionnel Blond Studio Freehand Powder

L'Oréal Professionnel Blond Studio Freehand Powder

L'Oréal Professionnel Blond Studio Freehand PowderUnique formula, co-developed with Jacques Dessanges Franchise, that encapsulates hair for precise freehand application.Size: 400 gHair Type & Condition: For all hair typesFeatures & Benefits: Lightens up to 6 levels Perfect for balayage Creamy and thick texture with extreme adherence Lightening: Up to 6 levels of liftUsage Instructions: Ask your..

L'Oréal Professionnel Blond Studio Lightening Oil

L'Oréal Professionnel Blond Studio Lightening Oil

L'Oréal Professionnel Blond Studio Lightening OilThis is he 1st lightening oil without ammonia, up to 2 levels of lift in just 30 minutes.Size: 1000 mlHair Type & Condition: For all hair typesFeatures & Benefits: Lightens up to 2 levels Perfect for subtle lightening results Can be used for base breaking, tone correcting and light cleansing Lightening: Up to 2 levelsUsage Instructions: With the ..

L'Oréal Professionnel Blond Studio Multi-Techniques Powder

L'Oréal Professionnel Blond Studio Multi-Techniques Powder

L'Oréal Professionnel Blond Studio Multi-Techniques PowderMulti-Techniques lightening powder, for up to 8 levels of lift. High-performance formula, infused with Pro-Keratin to help strengthen the hair during the lightening process.Size: 907 gHair Type & Condition: For natural or coloured hairFeatures & Benefits: Its non-volatile texture allows optimal adherence to the hair Adapted for all lighte..

L'Oréal Professionnel Blond Studio Nutri-Developer

L'Oréal Professionnel Blond Studio Nutri-Developer

L'Oréal Professionnel Blond Studio Nutri-DeveloperSpecifically formulated to work with Platinium lightening Pastes. Texture polymers create a smooth, creamy mixture for easy application and superior conditioning of the hair.Size: 1000 mlHair Type & Condition: For all hair typesFeatures & Benefits: Creates a smooth, creamy mixture Easy applicationUsage Instructions: Use with Platinium lightening..

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening PastePlatinium Plus is a lightening paste for thick, natural or colored hair. The lightening paste is enriched with Nutricerides and White Beeswax to give smooth application and protect the hair fiber and provides up to 7 levels of lift. Can be used for on-and-off scalp lightening.Size: 500 gDevelopment Time: Balayage: Option 1: 50 min..

L'Oréal Professionnel Blond Studio Purple Lightening Balm Intro

L'Oréal Professionnel Blond Studio Purple Lightening Balm Intro
(Coming Soon)

L'Oréal Professionnel Blond Studio Purple Lightening Balm IntroExperience L'Oréal Professionnel's Blond Studio Purple Lightening Balm with this new offer!Size: 1 PackIncludes: 4 Blond Studio Purple Lightening Balm (500 g) 2 Blond Studio Nutri-Developer 20 Vol 2 Blond Studio Nutri-Developer 30 Vol..

L'Oréal Professionnel Blonde Studio Instant Highlights Crème Lightener

L'Oréal Professionnel Blonde Studio Instant Highlights Crème Lightener

L'Oréal Professionnel Blonde Studio Instant Highlights Crème LightenerYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO ..

L'Oréal Professionnel Blonde Studio Instant Highlights Iron

L'Oréal Professionnel Blonde Studio Instant Highlights Iron

L'Oréal Professionnel Blonde Studio Instant Highlights IronYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT techno..

L'Oréal Professionnel Curl Expression Must Have Offer

L'Oréal Professionnel Curl Expression Must Have Offer

L'Oréal Professionnel Curl Expression Must Have OfferL'Oréal Professionnel special offer is here for a limited time only!Size: 1 PackIncludes: 2 x Curl Moisturizing Shampoo (500 ml) 2 x Curl Moisturizing Mask (250 ml) 3 x Curl Reviver (190 ml ) 3 x Curl Cream-in-Jelly (250 ml) 3 x Curl 10-in-1 Mousse (300 ml) 3 x Long Lasting Leave-In (200 ml)..

L'Oréal Professionnel Curl Expression Salon Offer

L'Oréal Professionnel Curl Expression Salon Offer

L'Oréal Professionnel Curl Expression Salon OfferL'Oréal Professionnel special offer is here for a limited time only!Size: 1 PackPurchase: 2 x Curl Clarifying Shampoo (500 ml) 3 x Curl Moisturizing Shampoo (500 ml) 3 x Curl Moisturizing Mask (250 ml) 2 x Curl Moisturizing Butter (250 ml) 2 x Curl 10-in-1 Mousse (250 ml) 2 x Curl 10-in-1 Mousse (250 ml) 3 x Curl Reviver (190 ml) 2 x Curl Cream-in..

L'Oréal Professionnel Dia Applicator Bottle

L'Oréal Professionnel Dia Applicator Bottle

L'Oréal Professionnel Dia Applicator Bottle Dia Applicator Bottle is a hair dye applicator and is used as part of the DIA hair colouring system. If you are looking for low commitment colour with radiant tones, then DIA hair colour could provide a perfect option for you. With DIA, you can add shine to your hair, whilst respecting the condition. Get beautiful colour without the permanent commitment...

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)L'Oreal Professionnel DIA Light is an acidic demi-permanent gel-cr?me haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services. Tone, gloss, refresh previously colored or sensitized hair, gentle acid technology smooths the cuticle for vinyl shine, provides intense care for the hair, provi..

Showing 1 - 21 of 142 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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